I’ve photographed many homes for real estate agents and homeowners to help sell the property. This was the first time I’ve been hired to photograph a house for rent. Rudy Rudulph, owner of Rudulph Rents here in Birmingham gave me a call. Normally he photographs his listings himself. In this case the homeowner he was representing wanted it professionally photographed. It’s a very nice home and the photos needed to reflect that. So I was honored to be entrusted with that responsibility!
The truth of the matter is that whether you are selling a home or marketing it for rental, the photographs are what make people take notice. High quality images will make the listing stand out from the crowd. People flipping through listings on their phone or laptop make decisions about which one to look at deeper in milliseconds. A bad photo can give a bad feeling about the home even if it’s amazing in person. They may never give it that chance.
Earlier in the week I was photographing a home coming onto the market and talking to the homeowner (as I often do, I’m kind of an extrovert). They told me that they almost didn’t look at the home they ultimately purchased (the one they are now selling). The photos were awful. It was a real turn off and they really had no interest in the home. Fortunately for the seller, it was the only home then available in the area they wanted and in person it looked much better than the photos. They got a great deal on the home because it had been on the market so long that the price had been reduced. How many potential buyers never gave the house a chance because of the bad first impression the photos gave?
They say you never get a second chance to make a first impression. The photos of the home, whether for sale or rent, are what make that first impression. My job it to make sure it’s a good one!
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