For many years Ernest McCarty Ford in Alabaster had the same building. It had served them well, many happy customers had purchased and services their cars and trucks there. As with most things, there came a time where a remodel was needed to stay current. So, over the past year the main new car building was rebuilt with a new facade, showroom, service, and client waiting areas. Of course all of this change is all good and well, but if nobody knows about it, what good does it do?
This is one of the great things about the Google Maps Business View 360º virtual tours that I create. It allows potential customers, some that may have never even considered this dealership in the past, to come in and see how beautiful and modern their facility is. Connecting from Google StreetView, embedded on Google Maps, and Ernest McCarty’s Google + Local page, people are invited to “see inside”. Once they click that button they can walk around outside, through the showroom, into the waiting area, and into the service departments.
Once customers come into the dealership it’s like they’ve been there before. The comfort level is higher because it’s familiar. The unknown is one of our greatest sources of fear. So anything that can help reduce that will create a better customer experience.
As part of the Google Business View program I also create high quality, conventional commercial still photography. I photograph the outside, inside, logo, signage, and other things the business would like to highlight. These images are free for the business to use on their website, social media, and even print media.
Unlike traditional forms of advertising, the Google Maps Business View virtual tour helps improve a businesses presence on Google, doesn’t expire, and has no recurring costs. This makes it one of the best values in advertising possible!
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