Bromberg's & Co at The Summit - Birmingham AL Commercial Photography / by Tommy Daspit

I returned near sunset to create this "blue hour" image. It's actually a composite of 11 separate  exposures. Overall it took about two hours (in the freezing cold) to get this one shot. I really like the blurred people inside. This helps show that the business is vibrant and not just a building. 

I returned near sunset to create this "blue hour" image. It's actually a composite of 11 separate  exposures. Overall it took about two hours (in the freezing cold) to get this one shot. I really like the blurred people inside. This helps show that the business is vibrant and not just a building. 

Last week I had the great fun and challenge of creating a Google Maps Business View 360º virtual tour of Bromberg & Co at the Summit here in Birmingham. 

I say it was a challenge for a couple of reasons. First, there’s glass and mirrors EVERYWHERE. This makes it fun making sure that the camera and myself are positioned so we don’t appear in any of the photos. This is where the wireless triggering of my camera with an iPad is so valuable. There are many times where I’m hiding around a corner. Very often this is the only way to keep me out of the image. Then there are my lights. For the conventional still images there are multiple light sources involved. Making sure reflections from the lights don’t come up in the mirrors and glass takes a lot of geometry (thought I was done with that in High School), understanding how light interacts with various surfaces, and a lot of trial and error.

Second, we wanted to create a “blue hour” exterior of the store (check out this post to learn more). I love doing these. There is simply no better way to make a building look beautiful and really capture the viewers attention than with a blue hour image. These are actually multiple photos taken at different times (just before and after sunset), and with multiple strobe exposures. They take patience, time, and skill to pull off. One blue hour photo can take two hours to complete. That’s just the in camera part. Once back at the office it’s time to composite all those photos. Using photoshop, and a graphics tablet, it can take several hours at the computer to get it all right. The results can be truly spectacular and I think worth the effort!

I’m also very excited because these photos and virtual tour are going into the new website being created for Bromberg’s by Vehicle Media. I’ve worked with Vehicle Media on several projects before Just this last week they won an ADDY for our joint project for the Sonnet House! I know that they will do an amazing job incorporating the tour and photos into the site design.

Take a look at the virtual tour and photos below. To learn more about Bromberg & Co check out their Google + Local page.

click and drag to pan, click arrows to move to next panorama

click on thumbnail to view larger image

Learn more about the Google Maps Business View Program here. Have a business that could benefit from a Google tour or high quality commercial photography? Contact me today to see how I can help you stand out from your competition.