I love working with Alexander Modern Homes and Riverworks Design Studio in Muscle Shoals. By far they build some of the most unique homes in Alabama! This home in Florence that I photographed in October is no exception. The Frank Lloyd Wright (the only FLW home in Alabama is also in Florence) influence is unmistakable.
These homes pose unique challenges from a photography standpoint. The materials, angles, shadows, and light are like nothing else I photograph. It’s my job to capture the vision of the architect, workmanship of the builder, styling of the designer, and details by individual artisans in a way that move a potential client.
It all begins with a conversation with my client. What do they want to showcase? What are the aspects of the project that are unique? What are they going to be doing with the images? Based on the answers to those questions, and taking into account the clients other marketing materials, I start to formulate a shoot plan. Whenever possible I like to scout the location ahead of time. This way I know where the sun will be, what areas need to be photographed at what time? Given this was about 2.5 hours away I relied on scout images the builder (Rusty Alexander) sent me and an app called Sun Surveyor. This allows me to see where the sun will be virtually and is a huge help in planning. Once I’m on location I walk through with the client to talk about what and how we’re going to shoot (my amazing assistant Crystal is hard at work setting up the gear). Then as were shooting I work with the client to refine each image. They can actually follow along with an iPad in real time. The end goal is to provide my client with images that they can use to promote their business. Images that will convey their professionalism and quality. I take this responsibility seriously and I hope that comes through in the quality of images I provide!