One market I’ve been looking to expand into is luxury apartment complexes. I’ve photographed several nice, but not exactly high end, properties in the past. High end luxury projects give me more opportunities to be creative and to showcase the work of other talented professionals like architects, masons, and builders.
So when I was contacted by Joseph Holt at Kore Companies here in Birmingham about photographing the brand new 4700 Colonnade Apartments I was thrilled! I had seen it being constructed for months. You can’t miss it as you approach the 280 exit from 459 North. The location is perfect for people working downtown. I knew it would be a project that I wanted to photograph and seeing it finished confirmed that.
The clubhouse is stunning. Two stories with multiple lounge areas, coffee bar, game room, yoga studio, huge fitness center, conference room, pet washing area, pool, and a computer bar with iMacs! I could have spent all day shooting just the clubhouse. It was that impressive. Everywhere I looked there were potential images. I did my best to capture the highlights with a few details as well.
The model apartment and grounds didn’t disappoint either. With great lighting, fixtures, and finishing touches reminiscent of the luxury homes of Mountain Brook or Homewood, there were so many great images to be had. I started shooting at 8 in the morning and finished up at 8:30 that night. Even then there was so much more that I could have done. The property is simply amazing!
I was also excited that they elected to do a twilight exterior. After scouting our options I felt that the view of the clubhouse from the pool was the best option. I spent about half an hour just looking and testing different angles and compositions before deciding on the final positioning. The number of elements involved (the two story building, pool, fire pit, interior, grounds, and five story building in the background) made this one of the most challenging twilight shots I’ve ever created. In the end the final image was the combination of 47 separate shots, and 54 layers in Photoshop. The full image file came in at a whopping 13GB. Even with 32GB of RAM, my computer struggled to put this together. I started shooting at 7:00 and finished at 8:30. Creating the final shot in Photoshop took another six hours. In the end I feel that all that work was worth it. The client now has an image that will grab the attention of potential residents. It will help 4700 Colonnade stand out from the crowd and stand above their competition. This image will help Kore Companies be more successful. That’s ultimately my job. I help my clients be more successful in their businesses. It’s a responsibility I take seriously and think about when I’m creating images of their work. I’m proud to be a part of their success!