A few months back I did a photoshoot for Gabby, the luxury indoor furniture line of Summer Classics. They wanted me to shoot their upcoming “Illuminate” catalog images. These weren’t the individual item shots done against a solid white background. Rather, these are what are called “Cadillac” shots and vignettes. I was to create the images that would show the furniture, lighting, and accessories in use and in a space. My job was to give the catalog viewer a better sense of how the items would come together in a real home. This is very similar to an interiors shoot that I might do for an interior decorator or designer. Now that the catalog is out I can share some of the images we created (see the catalog here).
For two days we took over the home owned by Jana and Danny McEachern of J&D Farms, in Gadsden. The Gabby team took out most of their furniture and replaced it with the catalog pieces. Each vignette was carefully crafted and staged by the amazingly talented Chris Hutchens, Gabby’s creative director. He really appreciated one of my favorite pieces of kit, my Camranger and iPad set up. Normally, the photographer gets the shot basically framed up and the designer goes back and forth to look through the camera as the shot is being arranged. Move a couch, go look through the lens, move it again, go look through the lens. On and on this goes. It can be a little less that ideal. With the Camranger I’m able to set the camera up, turn on live view, and hand an iPad to the designer. They can see in real time as they move things around, add and subtract props, and know exactly how the shot will look when put together. It has totally revolutionized the process. We can now get more shots in and the results are more inline with the artistic vision the creative team has!
I loved working with the entire Gabby team. The opportunity to collaborate with so many talented creative minds, with a great setting, and fantastic subject matter is amazing. It’s why I love what I do for a living so much! Be sure to check out the December issue of Veranda Magazine for a shot I did with Gabby for a full page Ad!
See more of my residential interiors photography portfolio here.