Gabby Catalog - Birmingham AL Interiors Photographer by Tommy Daspit

This shot is a blend of strobe and ambient light but mostly strobe. That allows me to more precisely control the color, shadow, and depth of light. Even with strobe the goal is to create an image that looks natural and truly represents the feel of the space.

This shot is a blend of strobe and ambient light but mostly strobe. That allows me to more precisely control the color, shadow, and depth of light. Even with strobe the goal is to create an image that looks natural and truly represents the feel of the space.

A few months back I did a photoshoot for Gabby, the luxury indoor furniture line of Summer Classics. They wanted me to shoot their upcoming “Illuminate” catalog images. These weren’t the individual item shots done against a solid white background. Rather, these are what are called “Cadillac” shots and vignettes. I was to create the images that would show the furniture, lighting, and accessories in use and in a space. My job was to give the catalog viewer a better sense of how the items would come together in a real home. This is very similar to an interiors shoot that I might do for an interior decorator or designer. Now that the catalog is out I can share some of the images we created (see the catalog here).

For two days we took over the home owned by Jana and Danny McEachern of J&D Farms, in Gadsden. The Gabby team took out most of their furniture and replaced it with the catalog pieces. Each vignette was carefully crafted and staged by the amazingly talented Chris Hutchens, Gabby’s creative director. He really appreciated one of my favorite pieces of kit, my Camranger and iPad set up. Normally, the photographer gets the shot basically framed up and the designer goes back and forth to look through the camera as the shot is being arranged. Move a couch, go look through the lens, move it again, go look through the lens. On and on this goes. It can be a little less that ideal. With the Camranger I’m able to set the camera up, turn on live view, and hand an iPad to the designer. They can see in real time as they move things around, add and subtract props, and know exactly how the shot will look when put together. It has totally revolutionized the process. We can now get more shots in and the results are more inline with the artistic vision the creative team has!

I loved working with the entire Gabby team. The opportunity to collaborate with so many talented creative minds, with a great setting, and fantastic subject matter is amazing. It’s why I love what I do for a living so much! Be sure to check out the December issue of Veranda Magazine for a shot I did with Gabby for a full page Ad!

A capture from the catalog. It never gets old seeing a caption and page number along with your images! Again, this is a blend of strobe and ambient exposures. The chandelier was added from a separate image in post.

Chris is doing some finishing touches on the styling while I'm getting a color reference target shot. I'm triggering the camera from the iPad with the Camranger. The graycard I'm holding will be used in Lightroom to set the color temperature. That way the colors of the products are accurately represented in the final results. The chandelier was added in post on this image too.

Scandinavian Furniture & Design - Birmingham AL Commercial Photographer by Tommy Daspit

As I’ve mentioned before, referrals are the life blood of my business. I’m honored when a client is so thrilled with the results of my work that they recommend me to their own clients, friends, and family. This is an especially high honor when the referral is coming from a fellow photographer. That was the case with this shoot. Alanna Rose, a senior portrait and commercial head shot specialist, shares a building with Scandinavian Design Gallery a furniture store in Hoover. She recently expanded her senior portrait work (she is contracted by Hoover High School for all of their photos) and wanted to make here incoming clients feel more comfortable and find the studio more easily. So she had me do a Google virtual tour of the space. She was so happy with the results that she sent me over to see Theresa at Scandinavian Design! 

I will confess that there is an added level of pressure to make sure everything is perfect when you know another photographer will be scrutinizing the result. This was true when I did her studio and was true again when I photographed the furniture showroom. Not that I ever “slack off” when doing any shoot. I’m nothing if not a perfectionist and strive to always improve my work and do the best job for each and every client. There is just a little more anxiety when you know the results are going to be looked at that more closely!

So here are the end results. I created the Google tour and conventional commercial photos of the showroom. I did a little extra thing as well… You can see below a quick behind the scenes video. My process is a little unique in comparison to many other photographers. The conventional still photos are actually a composite of many individual photos. I will “light paint” the scene with a strobe. The end result is something that would be difficult to achieve in a single image. See for yourself by checking out the quick timelapse video of the process!

click and drag to navigate virtual tour

click on thumbnail to view larger image

Check out this quick YouTube video I created showing a little behind the scenes on how this shoot was done.