The marketing director at Momentum, a commercial builder based in Seattle, contacted me a little over a year ago about photographing a credit union they had built in Tuscaloosa. They liked my work but ultimately went with another photographer. Then something unusual and unexpected happened. A couple of months ago they contacted me again. They’d just finished building a headquarters for that same credit union, also in Tuscaloosa. This time they wanted me to shoot the project. Not that the other photographer was bad per se, the images just weren’t what they had in mind. Of course I was very happy to help out and appreciated the new opportunity.
I scouted the location inside and out when I was in town to photograph another project. I always prefer to see the space in advance of photographing it. This allows me to think through compositions, light, time, staging, and equipment needs ahead of time. Although not always possible, it does help things go more smoothly. In this case it was very valuable. The client and I were able to communicate at length to make sure we were on the same page. Given the distance and time zone issues between Alabama and Seattle, having that advance walkthrough was huge.
This was also a more rare case when we would incorporate people into more of the images. Momentum wanted to convey how the space was actually utilized and give it more of a “human” feel. We enlisted some of the credit union staff to serve as models. For some images we had them move and captured them as a blur to convey movement and energy. For others we had them interact to give a feeling of how the space was used. I was definitely tapping into my portrait and wedding photographer roots on this project!
The end result was one that the client was thrilled with! Here’s what they had to say:
“Tommy was very accommodating to our client's schedule and was respectful of their work environment to make sure the he was not disturbing their work during the shoot. The finished images were fanatic!” - Jay-E Emmingham Marketing Director