When it comes to real estate photography there are three things that go into making the photos great. One, is obviously the house itself. How does it look? What’s the style? What kind of condition is it in? If the walls are orange and pink there isn’t a lot I can do to make it look good!
Two, the light. What time of day is it? What’s the weather like? I actually have an app that tells me where the sun will be in the sky at a given time of day and location. This helps me plan my shoots to maximize my main light source. Having good light can make a huge difference in how the home looks in the images.
Lastly, the furnishings and decorating. This one is the most overlooked and that can be bad news. Too many times the owner has moved out of the home and now it sits empty. This might seem like the perfect situation. After all there’s no ugly comforter in the master bedroom to worry about. It’s a blank canvass. However, furniture and decorations allow a potential home owner to get a better understanding of the size and layout of a room. It helps them imagine themselves being in and owning that home. Properly matched furniture and decorations can help give the image viewer positive feelings about the home.
That’s one of the reasons I love working with Michael Murphree of ARC Realty. This condo that I photographed last week was empty. Before I got there he had SWAG Home Staging and Design come in and decorate. They brought in furniture, wall art, place settings, plants, lamps, and more. All to help showcase what the condo could be. This makes my job of photographing the space so much more interesting, and the end results speak for themselves. Michael paid them for the staging out of his own pocket, that’s how important it is to helping the listing sell (that and my photos of course)!
This was the first time I’d worked with SWAG and I couldn’t be happier with the results. The furniture and decorations they brought in were high quality, stylish, and a perfect fit for the space. I was very excited when Michael told me he was having the condo staged and I think you can see why!
Take a look at the images below. You can click here to view the listing with all the details and more photos!
SWAG Home Staging and Design
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