One of my favorite things about being a commercial photographer is the opportunity to help shape a businesses public image. The photos I take are used to showcase what a business does, convey their ethos to potential clients, and shape their brand. This is especially great with new, start up business. My photographs introduce them to the world. This is something I take great pride in and I recognize the importance of getting it right.
Michael Mandella was creating a new insurance agency in Birmingham. The look of the office was going to be very different from most out there. He wanted to convey to potential agents that this agency was modern, fun, and not the typical old stodgy company. He wanted me to create images that conveyed that. So of course I was excited about the challenge!
These images were to be the main feature of the agency’s website. They had to grab and hold the attention of the viewer quickly. Since the space was a really good looking my job was made somewhat easier. Still, I had to choose the right angle, perspective, lighting, and composition to accomplish the ultimate goals.
We ended up creating images that documented the space and also conveyed action. The twilight exterior really sets the space apart from the competition in a dramatic way!
Check out the website for the Mandella Agencies here to see how it all came together!
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Learn more about my commercial photography and view more of my portfolio here.