Recently I had the opportunity to photograph a brand new orthodontics office in Pelham. Dr Jones has been a practicing orthodontist with another group for some time but this is his first venture out on his own.
Not having an established clientele, Dr Jones needs to attract new patients. To help do this he knew that he had to establish credibility. Every detail from form to function was carefully thought through in the creation of the waiting, consultation, and treatment spaces. The practice was very well done but if know one saw it then that work would be wasted.
Dr Jones contacted me about creating images to do just that. He needed photos for his website, social media, and marketing materials. Having been a small business owner, and having started up business from scratch, I could relate to the stress, apprehension, hope, and excitement involved. I was honored to help him begin his practice and to help him become successful!