Dr Jones put a lot of thought and effort into making every part of his practice instill confidence in his patients. It was my job to capture that photographically. This image is a blend of multiple ambient and strobe exposures.
Recently I had the opportunity to photograph a brand new orthodontics office in Pelham. Dr Jones has been a practicing orthodontist with another group for some time but this is his first venture out on his own.
Not having an established clientele, Dr Jones needs to attract new patients. To help do this he knew that he had to establish credibility. Every detail from form to function was carefully thought through in the creation of the waiting, consultation, and treatment spaces. The practice was very well done but if know one saw it then that work would be wasted.
Dr Jones contacted me about creating images to do just that. He needed photos for his website, social media, and marketing materials. Having been a small business owner, and having started up business from scratch, I could relate to the stress, apprehension, hope, and excitement involved. I was honored to help him begin his practice and to help him become successful!
This image was especially challenging. The long narrow hallway from the treatment to waiting room was difficult to light. Controlling the reflections in the office glass, balancing multiple color temperatures, ambient and artificial light made for some creative techniques. In the end I think it came together pretty well!
Dr Jones was especially proud of his office/consultation room. A lot of effort went into it's styling and build out. The glass wall and door were the biggest challenge of the shot. They were creating HUGE reflections from all the light sources. Capturing the detail in the office without these reflections required digging deep into my bag of photographic tricks. I attached a large black cloth to a background stand and used it as a shield to block light coming in from the side. I only had enough to do half the office at a time. So I photographed the right, then broke it down and reset up on the left. I then blended the images in Photoshop to create the final result.
Need an orthodontist in the Pelham area? Lean more about Dr Jones and his practice on his website and Facebook pages.
See more of my commercial interiors photography.
